Fans heading out to the Brewers-Cardinals game at American Family Field on Tuesday, June 21 could get a first taste of the brand new Johnsonville Summer Sausage Sticks.
The new snackable sticks are rolling out at major Wisconsin grocery stores this month. But they're part of a larger move on the part of the Wisconsin-based sausage brand, which is testing out three flavors of its legendary summer sausage in meat stick form. The test-market lineup features three flavors: original (pork), beef, and garlic (pork), each of which contains five to six grams of protein.
Market testing kicked off early this year at Circle K convenience stores across the Southeast, as well as Walmart stores in Wisconsin, Michigan, North Carolina and South Carolina. Based on their popularity, Johnsonville will now make the sticks available at three additional retailers including Festival Foods, Woodman's and Pick N Save with a retail price of $1.49-$1.79 for individual sticks and 8-pack pouches for $7.99-$8.99.
“Making delicious sausage has given us a way to deliver against consumers’ growing demand for portable, protein-forward snacks that taste good,” said Jackie Hendricks, Johnsonville brand manager.
“Through consumer and product research, we’ve seen excitement for a more snackable version of Johnsonville summer sausage, which has been preferred over other mainstream meat snack competitors.”
In celebration of the first day of summer, Johnsonville will be handing out 21,000 free samples and coupons to fans attending the Brewers-Cardinals game prior to the 7:10 p.m. matchup. Locations where you can find samples will include the Pedestrian Bridge as well as the Home Plate and Third Base gates.
Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club.
When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.