Milwaukee commuters will now have to rely on the Web for the daily flavor forecast from Kopp's Frozen Custard.
Yes, it's true, that somewhat iconic I-43 North Kopp's billboard that proudly displays the "Flavor of the Day" is in its final days.
Kopp's didn't renew the sign, owned by Clear Channel Outdoor, and, next week, Concordia University will hang its promotional hat at the space located near the Capitol Drive exit.
The billboard, featuring a big blue circle with driving directions to the Kopp's Glendale location, also scrolled the flavor of the day.
How will commuters handle this? Simple. Like nearly everything else in life, they'll turn to Web.
A call to Kopp's seeking a comment has not yet been returned.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.