Some of the most sought-after – and pricey – beer at Lakefront Brewery is the barrel-aged Beerline Barleywine.
Typically, Lakefront bottles the extremely limited brew and sells it at the brewery for what it admits is, “big bucks" (that's supply and demand!).
But right now, the brewery is handing off not only the beer but also its profits to local taverns and restaurants by selling the bottles of Beerline Barleywine to area venues for a mere $1 per bottle.
The taverns and eateries can then sell the bottles at $20 – and Lakefront is hoping customers who are able will offer retailers even more as a show of support – keeping that profit to help get through these difficult times.
“It’s our intention to let the bars have all the profit,” said Lakefront President, Russ Klisch. “We sold it to them for a dollar a bottle but are encouraging folks to purchase those same bottles for $20. If we can’t help them out with beer, we can’t do anything!”
More than 100 cases – just under 2,600 12-ounce bottles – of the sought-after brew have hit area bars and restaurants.
Select "Beerline Barleywine" from the pulldown at this link to find purchase sites.
The 13.4 percent ABV beer has been aging in rye whiskey barrels for more than three years and has developed a rich melange of smoky toffee and molasses and sweet figs.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.