By Colleen Jurkiewicz OnMilwaukee.com Reporter Published Feb 11, 2013 at 12:27 PM

Newly-renovated Southridge Mall, 5300 S. 75th St., is getting a new tenant this Friday. LOFT will open at the Greendale shopping center on Feb. 15 at 10 a.m.

The fashionable women's retailer will have all the spring trends. Expect to see floral prints, black and white, statement necklaces and flats.

Shoppers who stop by opening weekend will be rewarded with a special tote with purchases totalling $75 or more.

The Southridge location will be a new concept store that feature splush seating and open spaces. A grand opening celebration will follow in mid-March.

Colleen Jurkiewicz OnMilwaukee.com Reporter

Colleen Jurkiewicz is a Milwaukee native with a degree in English from the University of Wisconsin-Milwaukee, and she loves having a job where she learns something new about the Cream City every day. Her previous incarnations have included stints as a waitress, a barista, a writing tutor, a medical transcriptionist, a freelance journalist, and now this lovely gig at the best online magazine in Milwaukee.