By Jeff Sherman OnMilwaukee.com Staff Writer Published Jul 28, 2008 at 12:45 PM

In June, I included the lighting project at the Marcus Center for the Performing Arts in OnMilwaukee.com Recommends. The building has been transformed into art itself, and it's quite a site to see. Focus Lighting, Inc., a world-renowned lighting design firm, projects a mixture of colors onto the façade of the Marcus Center.

Today, nyt.com takes note (Focus Lighting is based in New York) and the Downtown Milwaukee performing arts institution gets some national play in a story titled "Fans of L.E.D.'s Say This Bulb's Time Has Come." The Marcus Center is featured in the story that discusses the merits of light emitting diodes, or L.E.D's. The building also is featured in a photo.

Here's the text from the story that ran in the Times' Technology section:

Paul Gregory, the president of Focus Lighting, a New York-based lighting design firm, sees possibilities with L.E.D.'s that other technologies do not offer. He used L.E.D.'s to light the exterior of the Marcus Center in Milwaukee, recreating the look of a Georgia O'Keeffe painting, with continually changing colors.

"The Marcus Center lighting will require no maintenance for 15 years," Mr. Gregory said. "That's a dream for a lighting designer."

 

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.