By OnMilwaukee Staff Writers   Published Mar 11, 2013 at 10:10 AM

Maxie's Southern Comfort, 6732 W. Fairview Ave., announced today that it is shortening its name. From now on, the Lowcountry-themed restaurant and bar will simply be known as Maxie's.

"As of March 2013, we will be invoking a name change from Maxie's Southern Comfort to simply Maxie's," said co-owners Dan Sidner and Joe Muench in a statement. "We have been forced to make this slight change due to threats of litigation by Southern Comfort Liquor Company."

Sidner and Muench, who also own Blue's Egg at 317 N. 76th St., stress that "everything, everything regarding the restaurant – from ownership to menu to service to location" will remain the same.