By Jeff Sherman Staff Writer Published Jan 22, 2013 at 10:29 AM

We're sitting at a -17 wind chill here in beautiful, sunny Milwaukee. And, McDonald's restaurants in Southeastern Wisconsin are in the middle of its annual weather related promotion called "Cold Days, Hot Deals."

Here's the deal. Buy a Big Mac or Sausage Egg McMuffin at the regular price and get a "second one of the same item for the temp. yesterday at noon."

The projected temperature at noon today is between -1 and 3 degrees.

So, what if the mercury stays below zero? Does that mean McDonald's pays us to eat that second Big Mac?

Unfortunately not. The official answer is that when the temperature drops to zero or below the second sandwich is simply free.

Free, though, is still pretty good.

Hat tip to Caitlin Moyer on this one as I used her Facebook post and photo as inspiration.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.