"Bar Month" at OnMilwaukee is brought to you by Miller Brewing Company, calling Milwaukee home since 1855. For the entire month of March, we're serving up fun articles on bars, clubs and beverages – including guides, the latest trends, bar reviews, the results of our Best of Bars poll and more. Grab a designated driver and dive in!
For the 25th year now, Milwaukee County Transit System has teamed with Miller Lite to offer free rides on St. Patrick’s Day. That life-saving and convenient service returns on Saturday, March 17 from 6 p.m. until the end of regular bus service.
A few months ago, a similar New Year’s Eve free rides program notched its 30th year.
"MCTS is once again offering safe, convenient and free transportation on St. Patrick’s Day," said Milwaukee County Executive Chris Abele in a statement. "People can choose to leave the keys at home and count on Miller Lite Free Rides to get them and their friends around safely while celebrating the holiday."
This year, MCTS and Lite are joined by Beer Capitol Distributing in sponsoring the free rides program, which has served nearly 820,000 people over its two and a half decades. Miller is offering the same deal in the Twin Cities this year, too.
"When people make Miller Time a part of their St. Patrick’s Day celebration, we hope they plan ahead for a safe ride home with Miller Lite Free Rides," said Diane Wagner, alcohol responsibility manager for Miller Brewing.
"We’re proud to partner again with Miller Lite and MCTS on this longstanding St. Patrick’s Day tradition in Milwaukee," added Beer Capitol Distributing CEO Dave Neville. "We want people to have a great time celebrating St. Patrick’s Day but do so responsibly. Miller Lite Free Rides is an easy and safe alternative to driving."
For details, and route and schedule information, MillerLiteFreeRides.com or RideMCTS.com, respectively.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in an episode of TV's "Party of Five," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.