Cheers! It's Bar Month at OnMilwaukee – so get ready to drink up more bar articles, imbibable stories and cocktailing content, brought to you by Potawatomi Casino Hotel and Miller Lite. Thirsty for more? To find even more bar content, click here!
Molson Coors is again helping those celebrating St. Patrick's Day weekend get a safe ride home via its Miller Lite Free Rides program.
In partnership with Milwaukee County Transit Service everyone can ride the bus for free, beginning at 6 p.m. on Saturday, March 15, until the end of regular service.
“From St. Patrick’s Day parades to green Miller Lite beer, we’re proud to help celebrate Milwaukee’s rich Irish heritage,” said Alison Hanrahan, community affairs manager for Molson Coors.
“No matter where your celebrations take you, we want our Milwaukee community to feel confident knowing that free rides will be available on Saturday evening, ensuring everyone can get to their destinations with a reliable ride.”
Miller Lite and Milwaukee County Transit System (MCTS) have partnered for St. Patrick’s Day and New Year’s Eve Free Rides programs in Milwaukee for the last 38 years. Last year, free rides were provided to nearly 2,000 people in the Milwaukee area.
Since the program began, more than nine million people in cities across the country have gotten home safely during major holidays on public transport.
This year, Molson Coors will also offer Free Rides on March 17 in the Twin Cities. In 2024, Molson Coors provides fare-free rides in 10 cities on four occasions.
“Our continued partnership with Miller Lite to give back to the Milwaukee community is a true highlight of our year, and has been since 1988,” said Kristina Hoffman, chief customer experience officer at MCTS.
“Together, we’re proud to support responsible celebrations and strengthen the bonds within our city, especially as both MCTS and Miller Lite celebrate their 50th anniversaries this year.”
Visit the MCTS website for routes and schedule information.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
