Today at 2 p.m. Milwaukee time, Miller Lite is releasing a second batch of "beer drops" on its website. No, today is not April Fool's Day, it's National Beer Day.
According to a post on its Facebook page this morning – April 7 – Miller Lite is launching a new product, one that it says, "graces other light beers with the irreplaceable taste of a fine pilsner."
A first batch of the drops went on sale Wednesday and quickly sold out. A final release is set for Friday, April 8 at 2 p.m. Central.
"No one should celebrate #NationalBeerDay without great taste," reads the post, which is accompanied by the photo you see above.
"Miller Lite Beer Drops are the easiest way to bring more beer taste to those who drink other light beer."
So, apparently, this clear liquid adds more taste, but what is it?
According to a Molson Coors spokesperson, the drops are water and natural flavors that create a "super concentrated version of beer flavor." The drops contain no alcohol.
"Whether your friend ordered you the wrong beer or you find yourself without an actual Miller Lite in-hand, the brand is making it possible for beer lovers in a bind to add more beer taste when Miller Lite isn’t available," notes a press release on the drops.
"Simply squeeze your Beer Drops into 12 ounces of beer, take a sip and enjoy more beer taste."
Beer Drops can be shipped nationwide for only $4.07, while supplies last, but buyers must be 21 or over to order.
The website – shop.millerlite.com/collections/beer-drops – offers no further information, just a note to check back at the on-sale time.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.