Happy Cinco de Mayo, Milwaukee. Have fun! Be safe! Eat tacos!
Many Milwaukeeans have a penchant for Mexican food and beverages, and yet, the city does not have a signature tequila. Why is this?
"Tequila is a protected name," says Guy Rehorst of Great Lakes Distillery. "It can only be made in certain states of Mexico. We could make the same thing, but couldn't call it ‘tequila.’"
Made from the blue agave plant, the spirit is made primarily in areas surrounding the city of Tequila and in the highlands of the Mexican state, Jalisco.
Because Mexican laws prohibit tequila from being made anywhere else, if a similar spirit was distilled in Milwaukee it would have to be under a different name.
"This is a huge marketing challenge," says Brian Sammons of Twisted Path Distillery. "I could call it a ‘blue agave spirit’ but 99 percent of people looking for tequila would walk right past it in the liquor store. So even if it’s a great beverage, how do I sell it?"
This doesn’t mean, however, that Rehorst or Sammans are opposed to the idea of giving a "blue agave spirit" a whirl.
"I’d love to do one," says Rehorst.
Sammons says it’s likely he will make a small batch in the future.
"Because I’m a smaller distillery, I can cater to a smaller audience," says Sammons. "I don’t necessarily make something with the intention of selling a million bottles. Sometime I like to make small, weird batches for a limited audience."
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.