As the Bucks continue their playoff series against the Celtics, Fiserv has introduced a number of new concessions offerings to enhance the experience for attendees.

“We’ve really  listened to what fans have been asking for and responded to that,” says Sharlan Edmonds, Vice President of Hospitality for the Bucks. “For this series, our focus has been on adding value options, especially for families who’ve come out to watch the playoffs.”

1. Early birds get the beer deal

During the new Hamm’s Beer Mobile Order Happy Hour, which takes place during the first 30 minutes that the arena doors are open, guests can take advantage of $5 Hamm’s at all mobile ordering locations. That means if you have the app, you can skip the lines by ordering your $5 Hamms when you walk through the door. It will be waiting for you.

Note: The doors open 90 minutes before all play-off games, so it pays to get there early.

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2. Feed the fam

Headed to the game with your family (or friends) in tow? A Feed Your Family Package is available at the Klement’s Stands in sections 118 and 223 that includes four combos with Klement’s brats and fries, four fountain sodas (Coca-Cola products) and four boxes of popcorn.

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3. New dishes 

Meanwhile, the Jack Daniel’s stand in the Potawatomi Club on the top level of Fiserv – which is open to the public – has introduced new game-time snacks including jalapeno poppers served with ranch dressing; fried pickle chips with ranch dressing; and a sampler platter featuring Sargento cheese curds, fried pickles and poppers with ranch dressing for dipping. Guests can also order up a new chicken quesadilla with salsa and sour cream.  

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4. Sweet treats 

In addition to cotton candy, Kwik Trip milk and other kid-friendly options, the Bucks have also added a list of new candy items to the roster. That includes packs of Twizzlers (strawberry), Swedish Fish, Reese’s Peanut Butter Cups and M&Ms (plain). They are available at all Grab & Go locations throughout Fiserv Forum.

5. Special Casamigos cocktails

Each remaining game against the Celtics will also feature a special Casamigos cocktail at the Casamigos mobile stand in section 115. During Game 4 (Monday, May 9), the featured cocktail will be a Casamigos Paloma (made with grapefruit and tequila). If the series extends through Game 6, Fiserv will be bringing all the home court juju with a special Casamigos tequila Old Fashioned just for the occasion.

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Thanks to Jack Daniels and Lyft, you can ensure a safe ride home from the game. Use promo code “PlayoffJack2” on the Lyft app for $5 off your ride home.