By Lori Fredrich Senior Writer & Dining Editor Published Jan 07, 2020 at 2:01 PM

Any day now, Hy-Vee, Inc. is expected to announce the opening date for its newest Wahlburgers location at 322 N. Broadway in the Historic Third Ward.

But fans can get a sneak peek at what’s in store thanks to the launch of a brand new menu at the first-to-Wisconsin Wahlburgers location at The Corners of Brookfield. The menu, which is being piloted at Wahlburgers locations across the Midwest, will also debut as the opening menu for the new Third Ward location.

The new menu features classic Wahlburgers favorites along with an impressive number of new options, from bigger specialty burgers to sandwiches, salads, appetizers and desserts.

Dessert first

Let's start with dessert first ... because, why not? 

Craving a shake? You can now ask for it by name. Wahlburgers frappes have been renamed for the Midwestern crowd, and they’ve added a few new varieties including cupcake shakes featuring flavors like red velvet cupcakes or birthday cake ($7.99).

There are also Wahl-skillets, family sized desserts (which feed 3-4) featuring gooey fresh-from-the-oven desserts and toppings. Choose from apple crisp with vanilla ice cream and caramel sauce; fudge brownie with vanilla ice cream, chocolate sauce and whipped cream; chocolate chip cookie with vanilla ice cream, chocolate sauce and whipped cream; or sugar cookie with strawberry ice cream and whipping cream ($9.99 each).


Among the new starters, folks will find a Wisconsin classic: deep fried cheese curds served with tomato jam ($8.99). There are also chili cheese fries ($6.99); pretzel bites dusted with Parmesan cheese and served with housemade Boston beer cheese sauce and honey mustard ($9.99); and Jenn’s Chicken Egg Rolls featuring fried egg roll wrappers stuffed with chicken, caramelized onions and Swiss cheese and served with honey garlic mayo for dipping ($10.49).

There are also Burger Nachos topped with all the fixins’ from ground beef and cheese sauce to pickles, tomatoes, onions and wahl sauce ($8.99); and wings (available traditional or boneless) with housemade sauces including BBQ, Buffalo or sweet chili glaze ($10.99).

Salads & Sandwiches

Salads include new Buffalo Chicken and Asian Chicken salads, along with Street Corn Chicken Salad featuring marinated seared chicken, corn salsa, black beans, Fresno peppers and tortilla strips on mixed greens with citrus dressing and cilantro ($12.49).

Meanwhile blackened salmon is served atop a bed of mixed greens with seasonal fruit, cucumbers, red onions and cherry tomatoes. It’s dressed with housemade honey-sherry vinaigrette ($15.99).

On the sandwich side, folks will find a Grown-Up Grilled Cheese featuring a combination of Swiss, Cheddar and government cheese with sliced tomato and bacon jam grilled on thick-cut bread with Asiago cheese ($11.49; add pulled pork for $2.49). It’s pictured below with the Cheeseburger Chowdah, a creamy soup featuring ground beef, onions, bacon, potatoes and government cheese combined in a creamy base and topped with pickles and crispy bacon ($5.99).

There are also numerous new sandwiches including Paul’s Crispy Chicken topped with lettuce, tomatoes, pickles and wahl sauce ($12.49); Buffalo Chicken, bathed in Buffalo sauce and topped with blue cheese sauce, lettuce and tomato ($12.99); and pork tenderloin featuring breaded pork tenderloin with lettuce, tomato, onion and pickles ($11.99; add chili and cheese for $1.99).


Among the new burgers, you’ll find the Wahl-apeno burger featuring a half-pound burger topped with crispy fried jalapenos, jalapeno jelly and Boursin cream cheese ($15.49). Pictured with Brussels sprout kale slaw ($3.49).

There’s also a PB&J Burger featuring two 3-ounce burger patties topped with government cheese, bacon jam and peanut butter ($12.49).

Meanwhile the Italian Stallion showcases a half-pound grilled Italian sausage patty topped with peperonata, mozzarella cheese, Swiss cheese and tomato jam ($14.99).

Love cheese? The Juicy Lucy features two 3 ounce burger patties stuffed with both Swiss and government cheeses ($12.49). Meanwhile, the Big Cheese features a half-pound patty topped with government cheese, Swiss cheese and white cheddar along with caramelized tomatoes. It’s served on thick cut bread grilled with Asiago cheese ($15.49).

You can view the full menu here.

Wahlburgers in Brookfield is open Monday through Thursday from 11 a.m. to 10 p.m., Friday and Saturday from 11 a.m. to 11 p.m. and Sunday from 11 a.m. to 9 p.m.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.