By Carolynn Buser Chief Content Officer Published Jan 16, 2017 at 10:36 AM

Editor's note: This story originally ran Dec 12, 2016 and has been updated with bands, food offerings and locations. 

A storm is on the horizon for Downtown Milwaukee and The Shops of Grand Avenue – courtesy of Newaukee, not Mother Nature. The storm is projected to hit the alley located behind the Grand Avenue Mall between N. 2nd Street and N. Plankinton Avenue behind The Shops. 

Newaukee is summoning four days of Snowpocalypse 2017, a flurry of festivities, a blizzard of bunch, a deluge of delights and a snowfall of celebration. So get ready to lace up your winter boots, enjoy a hot toddy, double up your mittens and brave the weather in true Wisconsin fashion at Snowpocalypse! 

So what’s in the forecast?

Jan. 26: NEWaukee Social & Happy Hour, 5-10 p.m.
Jan. 27: Westown Mixer & Happy Hour, 6-10 p.m.
Jan. 28: Snowpocalypse, noon-10 p.m.
Jan. 29: Burnout Brunch, noon-4 p.m.

Effects of this storm to include:

Pop-up ice bar
Milwaukee Downtown photo booth
S'more roasting
Food trucks
Snoga - That's right. Yoga in the snow!

Live Music:

TRUE Skool
Noh Life
Mic Kellogg
Lord Fredd33
Mo Funktional
Food Trucks
Meat on the Street
Gouda Girls

Many have said Milwaukee needs to do a big winter festival, so I am personally very excited to see this come to fruition. OnMilwaukee is a proud sponsor – so we will see you there! 

Carolynn Buser Chief Content Officer

Carolynn Buser is one of Milwaukee's loudest and most adamant cheerleaders (don't dare try to disagree). She's the primary voice behind much of OnMilwaukee's social media and content direction, and apologizes in advance if she can be too sarcastic at times. 

What else? She's a wine lover, closet trashy novel reader, beauty supplies addict and devourer of cheese (shocker for a Wisconsin born and bred girl, right?). She's also a bit of a foodie, which is a word most of you hate, we know. She works as hard as she plays - and that includes in the gym! So, you've probably seen her at one of the area's newest restaurant openings (and yes, she will share her opinions good or bad) or enjoying a cold one at a local pub.

All in all, Carolynn's a believer in positive thinking and will do her best to smack down your negative ones while writing about her city, her loves, quests and more.