By Jeff Sherman Staff Writer Published May 18, 2012 at 9:04 AM Photography: OnMilwaukee Staff Writers

I told you earlier this month that Bartolotta Restaurants plans to open its Northpoint Custard stand for the season on May 17.  They did just so.

But, this weekend they'll go above and beyond by giving away free burgers to the first 200 people in line beginning at 10:30 a.m.

In addition, the building has new pink cow spots to celebrate the company's Care-A-Lottas charity arm that will co-chair the 2012 Race For A Cure Southeast Wisconsin event on Sept. 23 along Milwaukee's lakefront. 

Joe and Jennifer Bartolotta will use their voices to raise awareness and lead a team of more than 500 employees, friends and family who will raise funds and participate in the event.  Additionally, Northpoint Custard will offer an exclusive beverage all summer called Komen-Ade.  It's a pink lemonade, and all proceeds will be donated to Komen.  

Northpoint Custard also will serve as a hub for free breast health and screening information for visitors throughout the 2012 summer season.



Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.