By Matt Mueller Culture Editor Published Jun 15, 2022 at 11:31 AM Photography: Pete's Pops Facebook

The Fox Bay Cinema Grill in Whitefish Bay has unfortunately been closed since early fall of 2020. But as they say in show business, the show must go on – and this weekend, its matinee will have a hot new booking: cool popsicles from Pete's Pops, which will open a brand new pop shop at the movie theater. 

Found in the retro box office of the North Shore cinema, 334 E. Silver Spring Dr., the new Pete's Pops location will serve up the local business' signature sweet frosty treats beginning Saturday, June 18, from noon until 7:30 p.m.

"Our favorite thing is to find under-utilized, overlooked and surprising places to put a pop shop, and we think we’ve done it again." writes the post announcing the news on Pete's Pops Facebook page. "We’ve turned a decorative mid-century ticket booth at the Fox Bay Cinema into a walk-up pop window! Sadly, the theater is closed for now, but one of our goals is to promote this beautiful, old-school movie theater with the hope that it can be brought back to life too."

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The new walk-up pop shop marks yet another location for the popular popsicle vendor, with permanent spots also found in Bay View at 916 E. Russell Ave., West Allis at 1977 S. 71st St. and at its production facility 3809 W. Vliet St. Pete's also has Sneaky Pete's, its outdoor seasonal pop-up found at the Milwaukee Public Market. 

The new Fox Bay pop shop's hours beyond its grand opening on Saturday have yet to be announced – but for more updates on the new locale and potential frozen flavors headed its way, stay tuned to Pete's Pops Facebook and Instagram, as well as its website. And stay cool out there, Milwaukee!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.