Going to the Pride Parade on Sunday? The OnMilwaukee Love Bus will be there with staffers and friends (lightly) tossing Van Holten's pickles into the crowd.
Wait, what?
It's true: The OnMilwaukee Love Bus, a vintage VW Bus decked out in rainbows and inflatable pickles, will join the parade and members of the OnMilwaukee staff will give out Van Holten’s "Hot Mama" and "Big Papa" pickles in a pouch to parade goers who yell "Pickle me, OnMilwaukee!" (Ahem.)
"We are happy to donate 20 cases of Hot Mamas and Big Papas for the parade," says Van Holten’s president, Steve Byrnes.
Step-off is 2 p.m. and the route is about a mile north on Second Street, from Scott Street to Seeboth Street in Walker's Point.
The theme of the parade this year is "Respecting Our Past, Honoring Our Future" and 200+ organizations will participate this year. Community advocate and educator Montell Infiniti Ross and Elle Halo, founder of Trance Consulting, will serve as the grand marshals.
The Pride Parade celebrates its 20th anniversary in 2024. It was originally operated by Pride Fest, but later became its own not-for-profit entity.
"We hear from a lot of people that the Milwaukee Pride Parade is one of their favorite events of the year. Attendees love the spectacle of the colorful floats, amazing costumes, glitter and music," says parade board member Wyatt Tinder. "But I think what stays with people is the feeling of community that the Milwaukee Pride Parade creates. The warmth of the crowd, the joy participants share as they walk, and the feeling that Milwaukee is marching forward to a future of even greater inclusivity."
Sparkle up and get to Second Street, Milwaukee, for fun, frolic and free pickles!
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.