By OnMilwaukee Staff Writers   Published Jul 18, 2011 at 10:20 AM

Rock the Green, the Midwest's near-zero waste music festival, announced today that Colorado-based rock band The Fray will headline the music festival.

Ben Folds, Fitz and the Tantrums, Michelle Branch, Christina Perri and local Milwaukee musician Evan Christian are also on the bill.

Rock the Green will debut on Sunday, Sept. 18 at Veterans Park at 11 a.m. Tickets are $25 for general admission and $50 for premier viewing. They go on sale July 23.

The bands were handpicked by Rock the Green founder Lindsay Stevens Gardner, based on their collective appeal, current material and support of Rock the Green's mission to host a concert combined with an interactive sustainability experience.

Rock the Green is the Midwest's near-zero waste music festival. The festival organizers' mission is to entertain, engage and educate its audience year-round by combining a concert with an interactive sustainability experience.

The nonprofit organization also gives back to the community through an endowment for beneficiaries that recognize the importance of building sustainable communities.