By Molly Snyder Senior Writer Published Nov 05, 2012 at 7:40 PM Photography: shutterstock.com

Last week, I heard of an iconic Milwaukee business that might close. I'm not trying to sound cryptic, nor am I withholding information just for some silly power trip. I was told about this off the record by the owner and I am legally and ethically obliged to keep this quiet.

But the fact is, a business many of us love is in trouble because not enough of us, including myself, are spending money there.

This reminds me of a conversation we have in the editorial offices at OnMilwaukee.com. So often, a business closes and we are all bummed and / or surprised and yet, we can't remember the last time we shopped there.

I know the suggestion to "buy local" is unfortunately such an overused term many people barely comprehend it anymore. It's muted into Charlie Brown's teacher warble, along with other important-but-tired expressions like "eco-friendly."

But I feel like we have the chance, right here and now, to assess the local businesses that are important to us and really make a commitment to spend our money there instead of other places. At the very least, if these places still have to close, we will know we truly did our part to keep them afloat.

I'm making a list right now of the establishments I cannot bare to lose in Milwaukee. It doesn't matter if they are old school and iconic or just opened last month – they are the places that I believe give Milwaukee sass and character. Sure, I'll still find myself wandering the aisles of the big boxes, but I'm not gonna lose sight of these special, signature places.

I wanna keep Milwaukee weird.

Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.

As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.

She also once got a colonic just to report on it, but that's enough on that. 

Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.

Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.

In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!

When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.