Milwaukee bids farewell to another food-based business today, as news circulates that Simmer – the food truck, cafe and caterer – has closed up shop.
Owners Steve Perlstein and Jennifer Block announced the official closing today on Facebook, and Perlstein confirmed the news by phone, noting that their latest project – a kiosk at Mayfair Mall – turned out to be a drain on the business and its resources.
"The Mayfair project was delayed and delayed," notes Perlstein. "Altogether, it was an expensive operation, and once we finally opened in December, the business just wasn’t there to support it."
Ultimately, says Perlstein, it was time to move on. "We were able to make it work with the cafe, catering and renting out our space, but in the end, we knew it was time to change direction."
Perlstein says he’s not sure exactly which direction he and Block are headed, but both are seeking out food related positions in the Milwaukee area.
"We really gave it a good effort. It was a great three years, and I definitely don’t regret it. It was hard, but really rewarding. And now it’s just time to try something new."
Lori Fredrich (Lo) is an eater, writer, wonderer, bon vivante, traveler, cook, gardener and girlwonder. Born and raised in the Milwaukee area, she has tried to leave many times, but seems to be drawn to this quirky city that smells of beer and alewives.
Some might say that she is a little obsessed with food. Lo would say she is A LOT obsessed with food. After all, she has been cooking, eating and enjoying food for decades and has no plans to retire anytime soon.
Lo's recipes and writing have been featured in a variety of publications including GO: Airtran Inflight Magazine, Cheese Connoisseur, Cooking Light, Edible Milwaukee, Milwaukee Magazine and the Milwaukee Journal Sentinel, as well as on the blog Go Bold with Butter, the web site Wisconsin Cheese Talk, and in the quarterly online magazine Grate. Pair. Share.