By Matt Mueller Culture Editor Published Jun 03, 2024 at 2:56 PM

The Great Milwaukee Summer is HERE! Your guide to what you'll be doing, where you'll be drinking, who you'll be hearing and how you'll be getting a sweet tan this summer is on OnMilwaukee. The Great Milwaukee Summer guide is brought to you by Geis Garage Doors and Peoples State Bank

Crack open the fizziest and most refreshing festival of the Great Milwaukee Summer: Sip Wisconsin, a brand new sampling event coming to The Cooperage on Saturday, July 13.

Hosted at 11:30 a.m. by OnMilwaukee and System Seltzers, Sip Wisconsin will serve up all sorts of thirst-quenching hard seltzers, canned ready-to-serve cocktails and NA beverages from brands from Wisconsin and beyond – including System Seltzers, Bittercube, Carbliss, Drink Wisconsinbly, Odyssea Sangria, Pilot Project Brewing, Pomona Cider Co, White Claw, 1840 Brewing and more to come. Basically, if it's your drink of choice – or if it's your drink of choice, and you just haven't discovered it yet – it's on the menu at Sip Wisconsin. 

Here's the slate of satisfying samplers coming to Sip Wisconsin in July:

  • 1840 Brewing
  • Bittercube
  • Carbliss
  • Drink Wisconsinbly
  • Kul-Mocks
  • Odyssea Sangria
  • Ope!
  • Pilot Project Brewing
  • Plain Spoke
  • Pomona Cider Co
  • Red Cabin
  • Riot Pop
  • Surreal Sips
  • System Seltzers
  • Untitled Art
  • White Claw

To help soak up all those swigs, Sip Wisconsin will also feature a whole fleet of food trucks on site at The Cooperage – including Cupcake A Rhee, Dooby Dogs, Double B's BBQ, Pete's Pops, Taco Moto and Tots on the Street.

The effervescent 21-and-older event will pop open its inaugural carnival of cans from 11:30 a.m. until 2 p.m. on Saturday, July 13 – with VIP tickets earning entrants a bonus 30 minutes at the start of the day, as well as a sampling glass, branded koozie and a System Seltzer from Boone & Crockett at a future visit. Tickets currently cost $35 for regular admission, $50 for VIPs and $25 for designated drivers, with prices going up on the day of the event. 

In addition to limited parking in The Cooperage parking lot and street parking. V. Marchese, a local family-owned wholesaler of produce, dairy, and spices, is providing additional free parking for this event in their employee parking lot located on the south side of National Avenue, just east of the bridge. 

For more information – and to purchase tickets for this tasty summer sampler – visit Sip Wisconsin's website. And for even more Great Milwaukee Summer fun to glug down, check out our 2024 summer festival guide.

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.