By Jeff Sherman Staff Writer Published Jun 02, 2017 at 5:18 PM

The annual Storm the Bastille in Downtown Milwaukee is one of my favorite nights of the year. Seemingly always blessed with ideal weather, the run marks the beginning of Bastille Days in the East Town neighborhood.

I rarely miss the event and treasure the tradition that brings 5,000-plus runners around the city while honoring the memory of the 18th century attack on the Bastille prison in Paris.

Milwaukee’s Bastille Days is, by the way, one of the largest French-themed events in America.

It’s an honor for OnMilwaukee to support the event and have our name and logo on this year’s T-shirt that you’re seeing here now for the very first time. Ellingsen Brady created the design.

The Associated Bank Storm the Bastille steps off at 9 p.m. on Thurs., July 13, but online registration ends June 30 – so do it now.

Each registered participant receives this long-sleeved commemorative Bastille Days T-shirt. Sizes are subject to availability and the East Town Association, event organizer, says that sizes are only guaranteed with registration by June 30.

I love this event, and hope to see you there – à votre santé!

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.