By Matt Mueller Culture Editor Published Jun 09, 2023 at 3:56 PM Photography: Dan Garcia

Festival City is hopping this summer! OnMilwaukee's Festival Guide is brought to you by Potawatomi Hotel & Casino. Escape the heat and step inside! 

Summerfest has a lot of terrific performances, experiences and more on tap when it opens its gates for the first time on Thursday, June 22 – literally on tap, in the case of several new and returning beer and drink features coming to the 2023 Big Gig courtesy of Molson Coors.

One of the most notable new additions to your Summerfest sips is Keg & Cask, a new craft beer and cocktail bar on the grounds. Open every day of the festival down on the south end of the Summerfest grounds, straight back from the south gate next to the SkyGlider takeoff point, Keg & Cask will pour a dozen craft beer options from Terrapin, Hop Valley and Leinenkugel's – including an exclusive Summerfest 55th anniversary brew. For those less hop-happy, Keg & Cask will also serve up several craft cocktails as well, including a Sweet & Sour and a Bourbon Rickey. For more new food and beverage options throughout the festival, click here

What's better than beer and beverages, though? Discount beer and beverages! Indeed, the Big Gig will once again offer special BOGO or sample deals almost every day of the festival (save for Thursday, June 29, which already features discounted beverages as a part of Summerfest's Throwback Thursday promo). From 4-5 p.m. at select locations throughout the grounds, thirsty attendees can snag specials on craft brews, Topo Chico and Vizzy seltzers, and more. Here's the lineup of BOGO deals at Summerfest this year and where you can find them:

  • Thursday, June 22 – Topo Chico Spirited samples at the Miller Brewhouse and the Topo Chico Bar
  • Friday, June 23 – Vizzy hard seltzer BOGO deal at the Miller Brewhouse and the Topo Chico Bar
  • Saturday, June 24 – Simply Spiked Lemonade and Peach BOGO deal at the Simply Bar
  • Friday, June 30 – Topo Chico Spirited samples at the Miller Brewhouse and the Topo Chico Bar
  • Saturday, July 1 – Simply Spiked Lemonade and Peach BOGO deal at the Simply Bar
  • Thursday, July 6 – Terrapin, Hop Valley and Leinenkugel's BOGO deal at the Miller Brewhouse and Terrapin Bar
  • Friday, July 7 – Simply Spiked Lemonade and Peach BOGO deal at the Simply Bar
  • Saturday, July 8 – Topo Chico seltzer BOGO deal at the Miller Brewhouse and Soundwaves North Bar

In case that wasn't enough savings to whet your appetite for wetting your whistle, every day during the festival from 4-5 p.m., Miller will throw a Summerfest 55 happy hour featuring select products – such as High Life, Miller Lite and Coors Light – at select bars available for just $5.50.

That's all in addition to returning features such as the Vizzy Hard Seltzer Bar – found near the UScellular Connection Stage – and the Miller Lite Brewhouse, found to the right of the Oasis stage and featuring interactive games, giveaways and, of course, tasty beverages. 

For more information about Summerfest – from the performers to the admission promos and more – click here. And get pumped, because we're less than two weeks away from the return of the world's largest musical festival!

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.