Today, Southwest Airlines announced that it has become the official airline sponsor of the Milwaukee Brewers.

To celebrate, Southwest launched the "Brewers Spring Away Sweepstakes," which gives fans an chance to win a three-night trip for two to see the Brewers at Spring Training in Phoenix.

"The People of Milwaukee are passionate about their hometown Brewers, and Southwest Airlines is passionate about Milwaukee," said Southwest Airlines' VP of Marketing, Sales and Distribution Kevin Krone. "We're excited by all the opportunities this partnership will bring not only to our valued customers, but to Brewers fans, as well."

The airlines' sponsorship package includes in-stadium signage, a field-level interactive fan experience and a "How far did it fly?" in-game feature during Brewers home games.

"We look forward to what will be a great new partnership with Southwest Airlines," said Milwaukee Brewers COO Rick Schlesinger. "Both organizations share a strong commitment to the Milwaukee market, and we're excited about the unique opportunities that this will bring to both the Brewers and our fans."

In related news, Southwest Airlines is also an official sponsor of OnMilwaukee.com's annual Spring Training coverage, which begins in mid-March. Stay tuned as we explore more of the best greater Phoenix fun for Brewers fans to enjoy between Brewers Cactus League games.