By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jul 16, 2019 at 12:01 PM Photography: Lori Fredrich

New life is coming to the quaint underground space which formerly housed Dino’s Taverna at 777 N. Jefferson St.

Brothers David and Salvatore Safina – whose family has owned and operated venues including Giovanni’s, Comedy Cafe, Tutto’s and Centanni’s – have signed a lease on the space and are moving forward with plans to transform the space into a cocktail lounge, which will be called The Sofie, in memory of their late mother.

"Sofie is the name she always said she’d name her daughter, if she had one," notes David Safina. "Of course, she had three boys instead ... so we named the bar and lounge in her honor."

Safina says the interior, which he expects will accommodate between 60 to 80 guests, will be outfitted with primarily soft seating, including a variety of couches. A fireplace will enhance the cozy, comfortable vibe during the winter months.

On the menu, he says, will be a variety of cocktails, beer and wine. "In some ways, we’re envisioning this space similarly to Centanni’s," he says, "Without the piano."

Also in the plans is an extensive patio, which will run the length of the sidewalk in front of the former Matthew Keenan Residence where customers can enjoy cocktails during clement weather.

Safina says The Sofie will feature both an extended happy hour from 4 p.m. to 8 p.m. and probably music spun by DJs on the weekend.

Watch OnMilwaukee for additional details as they develop.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.