The headline reads "Keep North Ave. Authentic – Don’t Change Von Trier" with the following copy (unedited):
The owner of Von Trier, John Sidoff has announced plans to close, renovate, and rebrand one of Milwaukee's favorite bars as an 'upscale midcentury cocktail lounge'. This type of bar is a soulless, overdone and trendy concept that has generally not been well received in Milwaukee, and is certainly not a good replacement for such a unique and well-loved establishment. Von Trier is an east side icon and carriers a heritage of over a century. To many residents it's a standby that feels like home, and to out-of-towners it's a reason to visit the area. With it's impressive chandelier, wall of steins, and excellent German beer list, Von Trier's fills a cultural gap in a sea of generic, unimaginative bars. Once this gem is gone we can never get that culture or history back. Let's persuade the owners not to abandon the iconic status that Von Trier has earned.
At the time of posting this article, 280 people had "signed" the petition.
Personally, I love Von Trier, too, but I think this petition misses the point. Von Trier – in its current state – isn't making enough money. All of us, myself included, who don't want it to change also didn't go often enough to keep it open. What's a business owner to do?
Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.
Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.