By Jeff Sherman Staff Writer Published Apr 22, 2009 at 8:25 AM

Last year, we were the first to tell you about the pending rebirth of Bradford Beach. is proud to be sponsor at the beach and thankful for the years of behind-the-scenes work that went into remaking the Milwaukee icon.  

Today, you have a chance to play a role in Bradford Beach's continued redevelopment as Whole Foods Market, 2305 N. Prospect Ave., will donate 5 percent of its Earth Today proceeds to Friends of Bradford Beach.  So, stop in for lunch or to buy a few groceries.  

Today's fundraiser is a part of Whole Foods' Community Support Day and a bit of a kick off to its sponosorship of the beach and Family Sundays this coming season.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.