The World Cup begins this week, and Milwaukee's ready. And, of course, Nomad World Pub is ready, too.
Nomad, 1401 E. Brady St., has month-long celebration on tap and it begins Thursday, June 12 and doesn't stop until the final match on July 13.
Two block parties (June 22 for USA vs. Portugal and July 13 for the final) are planned. For the final match, Nomad plans "Brasil on Brady," a two-block stretch of Brady Street featuring live music, Brasilian dancers, vendors, and a Jumbotron for the final match of the tournament.
The Nomad event includes the temporary construction of a courtyard viewing area inspired by the colors and spirit of the mountainside "favelas" of Rio de Janeiro, Brazil. The "Nomad Favela" takes over an adjacent parking lot and consists of a surfboard bar, a Belair Cantina taco shack, and large outdoor space to view all of the tournament’s soccer matches on six large televisions. The unique space is the collaborative effort of a small group of volunteering artists and craftspeople and includes several from Makerspace.
"We like to say we are the home to soccer fans of all nations at the Nomad," said Mike Eitel, owner of the Nomad. "We really try to provide the best option in the state of Wisconsin by making the experience fun, exciting, and just a little bit different."
The Nomad also offers an optional interactive "bracket club" for $35 that allows fans to compete in predicting the outcome of the tournament for prizes and includes a limited edition t-shirt and can cooler.
Gates open daily an hour before the first match and remains open until 11 p.m. including rest days.