By Lori Fredrich Senior Writer & Dining Editor Published Apr 24, 2021 at 12:01 PM Photography: Lori Fredrich

Monday, April 26  is National Pretzel Day. But you can get a head start on the celebration by ordering up a brand new creation from Milwaukee Pretzel Company, either for yourself or a pretzel lover in your life.

"The World's Best Beast" a one-pound Bavarian Beast soft pretzel served up with a slew of 14 sweet toppings that you can use to create your own customized sweet beast ($20).

The over-the-top creation took inspiration from the Pretzel Day episode of “The Office” in which Michael Scott orders up a soft pretzel with ALL the toppings. 

“We try not to take ourselves too seriously,” says Milwaukee Pretzel Co. co-owner Matt Wessel, “So the World’s Best Beast is just meant to be a ton of fun.”

Every World’s Best Beast includes a custom "The Office" inspired Pretzel Day box, plus all the toppings you need to bejewel your beast in whatever fashion you choose.

Pretzel packagingX

The list of toppings includes:

  • Caramel sauce
  • Chocolate chips
  • Cinnamon sugar
  • Cotton candy
  • Fudge sauce
  • M&Ms
  • Marshmallows
  • Mint chips
  • Oreos
  • Pretzel salt
  • Shredded coconut
  • Sprinkles
  • Toffee bits
  • Vanilla icing
  • White chocolate chips

Whether you choose to pile them all on or proceed with a more moderate approach, the World’s Best Beast might be the world’s best way to celebrate National Pretzel Day.

Be sure to share a photo of your beastly creation on social media. Tag @mkepretzel and include hashtag #worldsbestbeast.

Get yours

The World’s Best Beast can be ordered online, shipped anywhere in the U.S. or delivered locally. Orders for the  pretzels will be accepted through 11 a.m. on April 29 or while supplies last. Only a limited number of pretzels are available, so order one while you can If you are gifting a pretzel, you can also include a customized note.

Lori Fredrich Senior Writer & Dining Editor

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.