This morning, Marcus Theatres announced renovations to made to several of its cinemas, including Milwaukee's South Shore, Southgate, Menomonee Falls and Majestic locations.
Part of the planned renovations includes adding DreamLounger seating – button-activated full recliners – to all of the auditoriums at the South Shore and Menomonee Falls theaters.
According to South Shore's Facebook page, the new seats mean the theater will employ reserved seating throughout the building. The South Shore location will also receive a Take Five Lounge – a casual dining restaurant built inside the theater – and a Zaffiro's Express.
Marcus additionally plans to spiff up the Southgate Cinema with a new lobby, concessions area and updated seating for all of its auditoriums. Meanwhile, the Majestic will receive a relocation and expansion of the Take Five Lounge currently already established at the location.