Milwaukee commuters will now have to rely on the Web for the daily flavor forecast from Kopp's Frozen Custard.
Yes, it's true, that somewhat iconic I-43 North Kopp's billboard that proudly displays the "Flavor of the Day" is in its final days.
Kopp's didn't renew the sign, owned by Clear Channel Outdoor, and, next week, Concordia University will hang its promotional hat at the space located near the Capitol Drive exit.
The billboard, featuring a big blue circle with driving directions to the Kopp's Glendale location, also scrolled the flavor of the day.
How will commuters handle this? Simple. Like nearly everything else in life, they'll turn to Web.
A call to Kopp's seeking a comment has not yet been returned.
They do have a "Flavor Line" you can call to find out the flavors but the problem is that it is done on a 1980's answering machine and sounds like someone is recording it from across the room.
I think taking the sign down stinks and I don't like it but the phone line is another option.
mkelover - it is possible to check the flavor BEFORE you get in the car if you know you're headed that way.
I have a feeling that this has a lot more to do with money than establishing a web presence.
Too bad it's WAY too dangerous to surf the web AND drive in order to find their flavor of the day. Guess I'll just have to go to Culver's now since I see their billboards around the area.
that is a real shame. i stopped on sunday just because i saw the sign.
Show me the other 3 Talkbacks
8 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published July 24, 2017
Downtown Milwaukee continues to shine today as one of its main thoroughfares gets a new, fresh repaving.
Published July 17, 2017
Not familiar with Topgolf? These places are hot and exploding all over the country. With its development boon, Milwaukee seems prime for one. Even Giannis Antetokounmpo is tweeting about it.
Published July 10, 2017
Complain as you will about the crowds, construction and whatnot, but those things add to what our Downtown area has worked so hard to get: density, discovery and diversity. Let's explore these important traits as they related to the Big Gig.
Published June 27, 2017
The energy, the buzz, the excitement, the music! Here are OnMilwaukee co-founder and president Jeff Sherman's daily picks for Summerfest 50.
Published June 23, 2017
5 a.m. is early, and to get to the new Orangetheory class I'm taking it means getting out of bed by 4:30 a.m. But, I wanted to shake my fitness routine up and challenge myself to bust out of what I was used to. Here's how it's going.
Published June 19, 2017
Fast Company's seen the trend that's not only Milwaukee specific rather "small city American." Yes, "Hoteliers have Bet Big on Small City America."
Published June 6, 2017
Facebook COO Sheryl Sandberg brought her inspirational "Option B" book tour to Milwaukee's Riverside Theater Monday night, and it proved to be a hour of powerful lessons.
Published June 2, 2017
It's always a big hit: the long-sleeved Storm the Bastille T-shirt. Here's an exclusive first look at the Associated Bank Storm the Bastille design from the East Town Association.
Published May 7, 2017
From Milwaukee, a quick weekend trip to Dubuque is an easy one - only about 175 miles, so it's an under three-hour drive. And before you stop reading thinking, "Iowa, what kind of vacation is that?" think again.
Published April 28, 2017
I had a great lunch last week at True Food Kitchen in Downtown Chicago. Truth be told, I hadn't heard of the place until we searched for lunch options close to our hotel and it popped up. Now I want one in Milwaukee.