Most Americans don't think twice when we turn on the tap and drink a glass of fresh, clean water. For billions of others in the world, the procurement of drinking water is a daily chore that often involves carrying the water great distances. That chore is often performed by the women in Third World countries. Given the scarcity of fresh drinking water around the world, Charles Fishman thinks Milwaukee's effort to become the "World Water Hub for water research, economic development and education" is a winning concept with a bright future.