on/bar gimmick

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Milwaukee's best bar gimmick, 2012: Wolski's "I closed Wolski's" bumper sticker

With so many bars out there, sometimes it takes a good gimmick to get you in the door. Whether you're whispering the secret Safe House password or craving an endless basket of bacon at Comet, there are plenty of watering holes in Milwaukee that give you a little extra bang for your buck.