By Lori Fredrich Senior Food Writer, Dining Editor Published Sep 10, 2024 at 11:03 AM

The Greater Milwaukee area is filled with amazing dining experiences and we want to share them with you!  Join the OnMilwaukee Squad before Sept. 20, 2024 and you'll be entered into a drawing for a chance to join us in October for an intimate Chef Tasting Event at Union House featuring creative dishes and beverage pairings from Chef Dan Harrell. 

The 10th Annual Taco Fest Presented by Good Foods will take place on Saturday, Sept. 14 at Henry Maier Festival Park and will feature entertainment, games, margaritas and plenty of tacos (of course!). 

And there’s a reason why this family-friendly event is a frequent sell-out; it’s among the best places to try delicious tacos from trucks across the city and beyond.

Folks who’ve been to Taco Fest in the past know how fast a few taco tickets can get used up. And that’s why we’ve added Super VIP admission tickets, which give you all the spiffs of standard VIP admission, plus (unlimited) drinks to enjoy alongside. Scoop up yours here

You can sweeten the deal by purchasing an official Taco Fest Tee (for pick-up at the event). If you do, you'll also get a 2025 General Admission Summerfest ticket for FREE! ($28 value).  T-shirts will be available for pick-up at the OnMilwaukee tent during Taco Fest on Saturday, Sept. 14 (no exceptions).

Still not convinced it’s worth the splurge? Here are five great reasons why Super VIP is totally worth it.

1. Early entry

Line at food truckX

Want to skip the long lines at the taco trucks? How about a pretty good guarantee that the taco trucks won’t run out of your favorite tacos?  You get both with Super VIP.

Super VIP tickets include early entry to Taco Fest (11 a.m. for lunch OR 4 p.m. for dinner) and that means more time eating tacos and less time standing in line with the masses.

2. Unlimited bar privileges

Blue margaritaX

We all know how quickly buying drinks at a festival can add up. With Super VIP, you can make it a full-on Saturday Funday without breaking the bank.

The bar will be stocked with plenty of options including standard, blue and prickly pear margaritas; Miller Lite and Miller High Life, Vizzy pineapple mango seltzer and Aquafina (because you also need to stay hydrated).

As usual, be sure to plan ahead for your all-inclusive fiesta. Be safe and leave the driving to someone who hasn’t taken advantage of those all-you-can-drink margaritas. Check out easy transportation options here.

3. All the tacos

Birria taco
La Tia Juana’s signature birria taco
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Every Super VIP admission comes with 10 taco tickets. That means you can sample more delicious tacos from more trucks. Here are just a few of the things you can try:

  • Tacos a la diabla (spicy shrimp tacos) from Mr. TacoMex Grill
  • La Tia Juana’s signature birria tacos
  • Hawaiian pork tacos from Pigtailz (three time Taco Fest champs!)
  • Quesabirria from Chucho’s Red Taco
  • Beef barbacoa tacos from Taqueria Orenda
  • Mexico City pastor from Taqueria La Vecindad
  • Carne asada from Romero’s Taco Truck
  • … and more.

4. Comfy seats

As a Super VIP, you’ll have full access to a private VIP lounge located in the Aurora Pavilion. It’s a great place to relax, enjoy your tacos and take in views of the lagoon.  Combine that with all the other spiffs and you’ve got a pretty amazing day ahead of you.

5. If you know, you know

You don’t have to take our word for it. Here’s what our attendees have to say about Taco Fest & Super VIP tickets!


Get your Taco Fest Super VIP tickets here.

Extend the party by grabbing tickets for the +Live+ and Stone Temple Pilots show at the American Family Amphitheater, which takes place right after Taco Fest!  Get your tickets here!

Lori Fredrich Senior Food Writer, Dining Editor

As a passionate champion of the local dining scene, Lori has reimagined the restaurant critic's role into that of a trusted dining concierge, guiding food lovers to delightful culinary discoveries and memorable experiences.

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with every dish. Lori is the author of two books: the "Wisconsin Field to Fork" cookbook and "Milwaukee Food". Her work has garnered journalism awards from entities including the Milwaukee Press Club. In 2024, Lori was honored with a "Top 20 Women in Hospitality to Watch" award by the Wisconsin Restaurant Association.

When she’s not eating, photographing food, writing or planning for TV and radio spots, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.