By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jun 03, 2024 at 9:01 AM

What’s better than Taco Tuesday? Taco Fest, of course. And – OnMilwaukee and Milwaukee World Festival Inc. are once again serving up a spec-taco-lar event on Milwaukee’s beautiful lakefront in 2024. This year's event will be presented by Good Foods, purveyor of guacamole, avocado mash, dips and more.

The 10th Annual Taco Fest Presented by Good Foods will take place on Saturday, Sept. 14 at Henry Maier Festival Park and will feature entertainment, games, margaritas and plenty of tacos (of course!).

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Let's taco about what's new!

This year’s festival will feature new amenities including:

  • Free samples for all attendees from Good Foods! As a Wisconsin-based company, Good Foods is proud to support community events in their backyard, including Taco Fest and Summerfest! 
  • Fans can purchase official Taco Fest merch while supplies last!

As usual, there will also be high flying entertainment from the pro-wrestlers of Mondo Lucha! Live; an irresistible chihuahua beauty pageant; and plenty of amazing games from our friends at Bars & Rec; and Cactus Ring Toss at the David Gruber Law Offices tent.

Guests will have the honor of selecting the annual Taco Fest Champion by voting for their favorite tacos!

Taco vendors scheduled to participate* include:

  • Chuchos Red Tacos
  • El Poblanito Gourmet Tacos
  • Lovely & Tasty Walking Tacos
  • Pigtailz
  • Romero's Taco Truck
  • Tacos Cafe Maya
  • Tacos La Vecindad
  • Taqueria Orenda
  • Toro Tacos & Bowls

*final list of vendors is subject to change

Do you own a food truck or restaurant that you think would be a great fit for our vendor lineup?  Email us at leslie.peckham@onmilwaukee.com.

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Get your tickets!

VIP admission tickets are likely to disappear like a bowl of delicious queso. So you’ll want to scoop up your tickets before they sell out at milwaukeetacofest.com

Taco Fest attendees can choose to purchase tickets for the Lunch Session (noon to 3 p.m.; OR 11 a.m. - 3 p.m. for VIPs) or Dinner Session (5 to 8 p.m.; OR 4 to 8 p.m. for VIPs). Both sessions offer options for general admission, VIP and Super VIP ticket options. Children under 5 years of age are admitted free. 

Lunch Session ticket options include:

  • General admission for $25, which includes entry at either noon or 1 p.m. and four (4) taco tickets
  • VIP admission for $50, which includes early entry from 11:00 a.m. to noon, 10 taco tickets and one free margarita (or other alcoholic or non-alcoholic beverage).
  • Super VIP admission for $125, which includes early entry from 11:00 a.m. to noon, 10 taco tickets, plus unlimited bar privileges (margaritas and other alcoholic and non-alcoholic beverages) in a private lounge area. That's a big deal!

Dinner Session ticket options include:

  • General admission for $25, which includes entry at either 5 p.m. or 6 p.m. and four (4) taco tickets
  • VIP admission for $50, which includes early entry from 4 a.m. to 5 p.m., plus 10 taco tickets and one free margarita (or other beverage of choice).
  • Super VIP admission for $125, which includes early entry from 4 a.m. to 5 p.m., 10 taco tickets, plus unlimited bar privileges (margaritas and other alcoholic and non-alcoholic beverages) in a private lounge area. That's a big deal!

Additional individual taco tickets will be for sale on premises. Non-taco items, including beverages and sides, will also be available for purchase, including specialty drinks like margaritas and palomas.

Note: Taco Fest is a cashless event; to support guests who prefer to carry cash, a prepaid cash-to-card option will be available to exchange cash and obtain a pre-paid debit card with the same amount of money, with no transaction fee. These cards can be used as pre-paid debit cards during the event and anywhere in the world that accepts Mastercard Debit.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.