I'm a big fan of Angelic Bakehouse and its breads, buns and pizza crusts. Of course, it also makes rolls and wraps.
This weekend, Angelic Bakehouse and sprouted grain products as a whole are poised to make a bigger leap into many homes and the consumer consciousness as the products will be available at Sam’s Club.
Sam’s Club is jumping onto the sprouted grain bandwagon with Milwaukee's Angelic Bakehouse. Beginning Saturday, Dec. 27, the chain will offer sprouted seven-grain bread and dinner rolls from Angelic as part of its "Health and Wellness" set at all 634 locations nationwide.
In February, Sam's also will introduce Kellogg’s new Kashi sprouted grain cereal.
The growth of sprouted grain products – which are typically higher in proteins and vitamins and lower in calories and carbohydrates than other whole grains – is another example of the growing awareness of healthy food choices. It's why it's on my plate. But, honestly, it tastes darn good, too.
"The sprouted grain category has been growing steadily for several years," said Angelic Bakehouse CEO/owner Jenny Marino in a news release. "But now that major brands like Panera, Kellogg’s and Sam’s Club are embracing it, we think it is poised to go mainstream in 2015. Like quinoa last year, sprouted grain is about to become a very familiar term with health-conscious consumers."
While many companies are starting to make products with sprouted grain flour, Angelic Bakehouse is one of only a handful of bakeries in the United States that uses a sprouted grain "mash." The mash method of production involves significantly less processing than flour, preserving the taste and texture of real fermented grains and eliminating any bitter aftertaste. Thus, the best taste. Even my kids eat it.
Angelic Bakehouse’s products will be located in the freezer section of Sam’s Club locations. And, since I know that you go to Sam's for the samples know that sampling of both products will be conducted at most Sam’s locations on Tuesday, Jan. 6.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.