By Bobby Tanzilo Senior Editor/Writer Published Feb 12, 2019 at 5:02 PM

Beard MKE, a new men's grooming, apparel and accessories shop is coming to the East Side.

The shop will be located at 1812 E. North Ave., adjacent to The Waxwing, where it has hosted pop-up shops in recent months. It has also sold merchandise at area craft fairs.

The shop will sell everything from socks and T-shirts, to shaving brushes and beard combs, to jewelry and drink coasters, including items from makers like FAMILIAR and Carpe Diem Jewelry.

The shop is expected to open by early March.

You can follow the shop's progress on its Facebook page.

Bobby Tanzilo Senior Editor/Writer

Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.

He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.

With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.

He's produced three installments of the "OMCD" series of local music compilations for and in 2007 produced a CD of Italian music and poetry.

In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.

He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.