By Jeff Sherman OnMilwaukee.com Staff Writer Published Oct 24, 2013 at 11:27 AM

Local retail can be a bear. Long hours, tight margins and fickle customers. But, it's local retail that sets trends, keeps an eye on style and helps manufacture the look and feel of a city and a neighborhood.

Many wonderful boutiques and stores have storied histories in Milwaukee.  But, of course, many have come and gone.

Today, we report that Flirt in the Historic Third Ward is slated to close. Owner Jenny Gehl, previously a co-owner of Gossip in Mequon, moved to the Historic Third Ward in 2010.  Her location is at 317 N. Broadway. According to one source, she’s currently looking to transition the business and space.

Fyndig (a working name), will be a "responsible fashion" boutique for men and women and will open soon in Shorewood at the Cornerstone building inside the space first occupied by Boutique B'lou. The Cornerstone is located at 4508 N. Oakland Ave.  Boutique B’lou closed to focus on its primary location inside The Pfister Hotel. 

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.