By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Jan 06, 2017 at 11:01 AM

Close your eyes and envision the perfect hamburger.

Is it a smashed burger? Or a loosely packed patty? Is it oozing with melted cheese? Topped with tomatoes and lettuce? Flavored with ketchup? Mustard? Mayo? The works?

Of course, it’s a little bit different for everyone. And that’s just fine.

After all, burgers tend to be a bit like pizza. If you’re hungry, just about any burger will go down the hatch just fine. However – also much like pizza – a great, well-executed burger is a thing of beauty that sports a wealth of irresistible umami flavor via ingredients like well-blended beef, creamy melted cheese and complementary condiments. Sometimes they’re simple. Sometimes they’re more complex. But those are the burgers of which dreams are made.

Next week, we’ll launch a new series called "On the Burger Trail," in which I’ll explore wonders of the hamburger. I’ll indulge in the iconic sandwich at a variety of Milwaukee-area restaurants. Along the way, I’ll also judge each beefy spheroid on its individual merits.

To give you a sense of how I plan to approach the task, I’ve developed five criteria that contribute to the assembly of the elusive perfect burger. Each burger will be judged on a 50-point scale, with 10 points possible in each category.

Presentation: We eat with our eyes. So, for this category, I’ll be judging the burger’s overall presentation, be it in a paper sack, on a plate or otherwise. If it's carry-out, I'll be looking at the packaging quality and how the burger holds up. If it's dine-in, I'll be looking for a burger that's presented well on the plate. Either way, the question will be: Does it look great? Do I want to eat this?

Bread/bun: Not to be overlooked, the quality of the bun can make or break even the best burger. For this category, I’ll be judging the bread's character: how well it holds together, how fresh it is and how well it works with the overall sandwich, including the bread to meat ratio. I'll also be looking for a nicely toasted bun, a hallmark of ideal burger preparation.

Burger: The core of any good burger is the meat that goes into it. So, for this category, I’ll be rating the flavor, consistency and overall quality of the beef, including its preparation. Is it cooked to order? If it's a smash burger, does it exhibit the core qualities of the style? These are just some of the questions I'll be asking as I eat the burger itself.

Toppings: Is the lettuce crisp or wilted? Is the cheese melted? Is the bacon greasy? Is there a sauce that manages to push this burger over the edge in terms of flavor? This category is rated both for the quality of the toppings themselves, as well as how well they pair with the meat. That means judging the burger's overall balance and composition.

Value: This rating is based on the price of the burger and its relationship to the quality of the burger and its componants, as well as how it compares with similar burgers in its category.

Do you have a favorite burger that gets top points in each of these categories?

Tell us about it in the comments or by emailing me at There’s a pretty good chance I’ll add it to my list of great burgers to check out.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.