By Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host Published Mar 29, 2022 at 12:02 PM

As news continues to pour in about the war raging in the Ukraine and refugees leave behind their lives to flee the danger and destruction in their homeland, the founders of New Land Enterprises have taken it upon themselves to help.

For them, the action is based on a very personal connection to the Ukraine.

In homage to their families, who made the difficult decision to move to the U.S. from Donetsk, Ukraine, both the Gokhman and Shuk families have taken tangible action to assist the people of the Ukraine and its refugees.

“As we watch the news and stay up to date on everything happening in Ukraine, it’s easy to feel a sense of helplessness,” explains Managing Director Tim Gokhman. “We can’t sit idly by, and this is something we can do that will impact the people who need it most.”

New Land Enterprises has already made a donation of $10K to World Central Kitchen, an organization which has committed to providing meals to families in and around the Ukraine’s conflict zones.  And they announced last weekend that they would be matching all employee contributions to the location.

You can contribute

New Land has also made it possible for the community to contribute through the purchase of select menu items at Crossroads Collective.

Hope Float
Hope Float (Photo: Crossroads Collective)

Among the offerings is the HOPE Float, a beverage created by beverage manager Daniel Dufek, which features Scratch chocolate and vanilla ice creams topped with Top Note ginger beer, whipped cream and (optional) Old Forester Rye Whiskey.  All profits from this week’s sale of the floats will be donated to the relief efforts.

Meanwhile, Ruta’s Vibrant Indian Cafe chef and owner Ruta Kahate will donate this week’s proceeds from her special “Boris’ Pickle Plate” to relief efforts. The plate includes spicy eggplant dip, hummus, house pickles (crunchy cucumbers, carrots and peppers), crudités, and toast points.

Guests are also encouraged to learn more about the mission and work of World Central Kitchen and consider making their own contributions to support the organization’s efforts.

Lori Fredrich Senior Food Writer, Dining Editor, Podcast Host

Lori is an avid cook whose accrual of condiments and spices is rivaled only by her cookbook collection. Her passion for the culinary industry was birthed while balancing A&W root beer mugs as a teenage carhop, fed by insatiable curiosity and fueled by the people whose stories entwine with each and every dish. She’s had the privilege of chronicling these tales via numerous media, including OnMilwaukee and in her book “Milwaukee Food.” Her work has garnered journalism awards from entities including the Milwaukee Press Club. 

When she’s not eating, photographing food, writing or recording the FoodCrush podcast, you’ll find Lori seeking out adventures with her husband Paul, traveling, cooking, reading, learning, snuggling with her cats and looking for ways to make a difference.