"Prost!" is Milwaukee’s unofficial toast, but OnMilwaukee decided to create a new toast for the city that was even more Milwaukee. So, last month, the digital media company hosted a contest for Milwaukeeans to submit ideas for a new toast at mketoast.com.
The new toast is "414 Let’s Have One More!" and Mayor Tom Barrett joined us to unveil it. Friday, April 14 is, of course, "Milwaukee Day."
Nearly 100 ideas for a new Milwaukee toast were submitted to a panel of judges, which included Dr. Garry Davis, UWM Professor and Chair of the Linguistics Department; Angela Damiani, CEO of Newaukee; Evan Christian, WAMI Award-winning musician and owner of Gibraltar Jazz Club and Julio Maldanado, Partner at Maldanano & Morgan advertising agency.
The judges chose their top five favorite toasts based on the following criteria: if the word or words in the toast created a sense of celebration and joy; the meaning behind the toast; the uniqueness to Milwaukee culture; and its ability to pass the test of time and remain relevant for years to come.
Nick Berg, an administrator at St. Robert’s School in Shorewood and a former bartender at The County Clare, submitted the winning toast.
"I reckoned it had to be somewhat short and easy to remember, something immediately identifiable and familiar to every Milwaukeean, and something that would evoke equal parts pride and mirth," says Berg. "I was born and raised in Milwaukee. My heart beats Milwaukee."
"414 Let’s Have One More" signs and specials will soon appear in numerous local bars and restaurants.
Molly Snyder grew up on Milwaukee's East Side and today, she lives in the Walker's Point neighborhood with her partner and two sons.
As a full time senior writer, editorial manager and self-described experience junkie, Molly has written thousands of articles about Milwaukee (and a few about New Orleans, Detroit, Indianapolis, Boston and various vacation spots in Wisconsin) that range in subject from where to get the best cup of coffee to an in-depth profile on the survivors of the iconic Norman apartment building that burned down in the '90s.
She also once got a colonic just to report on it, but that's enough on that.
Always told she had a "radio voice," Molly found herself as a regular contributor on FM102, 97WMYX and 1130WISN with her childhood radio favorite, Gene Mueller.
Molly's poetry, essays and articles appeared in many publications including USA Today, The Writer, The Sun Magazine and more. She has a collection of poetry, "Topless," and is slowly writing a memoir.
In 2009, Molly won a Milwaukee Press Club Award. She served as the Narrator / writer-in-residence at the Pfister Hotel from 2013-2014. She is also a story slam-winning storyteller who has performed with The Moth, Ex Fabula and Risk!
When she's not writing, interviewing or mom-ing, Molly teaches tarot card classes, gardens, sits in bars drinking Miller products and dreams of being in a punk band again.