New Barons Brewing Co-op, 2018 S. 1st St. in Bay View launches two new programs on Friday.
Lagers that Lift is a give-back program to help support local causes, and Beer for a Year Club expands co-op owner perks to non-owners.
Beer for a Year club builds off the First Round on Us perk, which gives owners their first 12-ounce beer free every day.
For a $100 annual membership fee, non members can get the same benefit by joining the new club.
“The First Round on Us for the member owners has been a great experience so far and it is exciting to be able to offer it to everyone,” says New Barons’ CEO & Taproom Manager Heidi Dalibor.
“Visit the taproom just over once a month and it pays for itself so it feels like a no brainer for any one who likes to brewery hop.”
The perk can be redeemed on any of of New Barons’ core beers: Knappstor Premium Pils, Black Bier Schwarzbier and The Fugitive IPL.
Meanwhile, members of both clubs can donate that first beer once a month to charity via Lagers That Lift.
Via Lagers that Lift, New Barons will host a monthly event during which the first beer will be charged at full price, instead of being given free, and 100 percent of the money raised will go to a local cause.
The events will be held the second Thursday of each month, starting on Sept. 14.
Money raised at the first one will benefit Pathfinders Milwaukee, which provides services and resources to ensure that young people find stability.
“A lot of our member owners work with charitable organizations or have a cause they feel passionate about,” says Dalibor. “Each month, members will have the opportunity to nominate and vote on where the money will go. We will be keeping the money local in an aim to support the community we are a part of.”
Pathfinders was suggested by New Barons board member Chuck Moyer.
“The increased patronage we’ve seen from these programs has prompted us to consider how to use that success to make a difference, which is always top of mind at the co-op,” says New Barons’ CEO & Brewmaster John Degroote.
“We believe our owners and new subscribers of the free beer club will be enthusiastic to forego one day a month where the perk is used for some good.”
Learn more about the kick-off event here.
Sign up for Beer for a Year here.
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He has be heard on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories, in that station's most popular podcast.
