By Jeff Sherman Staff Writer Published Jul 22, 2015 at 5:01 AM

I have worn contacts for years.  The dailies are super comfortable and not super expensive. 

But, every now and then, I like a pair of glasses.  I have two pair with my current prescription and one (an awesome SwissFlex frame) with outdated lenses.  Yet, I seldom wear either pair other than late at night.  This isn’t probably the best course for my long-term eye health, so I’m on the hunt for a new, cool frame.  And, since Wisconsin Vision is a client, I stopped at its new Third Ward store last week.

First, I’ll admit that while I like fashion and staying current I’m not a big shopper other than online where I did buy one of current pair of glasses. I’d rather just have someone give me a cool frame or shirt or whatever, pay for it and go along my day. Yet, trying on a bunch of styles last week did help me to see my shaved head in a bit of a different light and helped me see all that’s out there in eye wear today.

I did learn that my wonderfully shaved head isn’t really the main factor when it comes to finding the best glasses. It’s the shape of my face that matters. 

Faces that are oblong generally like frames that cover a larger area of the face as much as possible. So, bold frames work well. Round faces generally do well with angular or square frames, not round. 

The above "rules" really don’t apply, because fashion is fashion and you should embrace you. But, reality is that some styles look better than others.  Honestly, I'm not sure about the above.  Kinda dorky.  But, cool Tom Ford frames. 

This go with your style philosophy also applies for sunglasses. And unlike my regular glasses I do wear my sunglasses often, and don’t usually buy cheap pairs.  But, sadly, this means that I usually end up buying a new pair every few years.  They break, I lose ‘em or I just want new ones. 

And, according to nearly everyone including the good people at Wisconsin Vision wearing shades is important. 

WebMD tells me that "UV radiation increases your odds of getting cataracts, which cloud the eye’s lens and lead to diminished eyesight. It has also been linked to macular degeneration, a treatable, but incurable disease of the macula, a part of the retina that is essential for sharp vision."

Finding a new pair of sunglasses is way easier than regular glasses, I think.  Styles are all over the place but there’s function to them and I'm loving my current Serengeti Drivers with the gradient lens. Polarized lenses reduce glare by filtering out the reflected sunlight that bounces off surfaces like water or pavement.  But, they make reading your phone harder and polarized lenses don’t protect your eyes any better.  I do, though, like them. 

Wisconsin Vision has many styles, though, including a ton from Ray Ban.  So I’m going keep looking until I find a new pair that I really like. 

You like these?

Regardless, it’s summer and you should wear shades.  So, buy some.  They do your eyes good.

Jeff Sherman Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.