The video's for Milwaukee musician Trapper Schoepp's breezy new single, "I Am a Rider," is almost like the best Milwaukee tourism video you've ever seen.
The video, produced by Samer Ghani and starring Leroy the Boston Terrier, finds Schoepp (and Leroy) on the Oak Leaf Trail, passing the Boat House, on Lakeshore State Park, at the Domes, getting custard at Leon's, in the Brewery District, at the Rotary Centennial Arboretum, the North Point Light House, passing Bull's Eye Records, on a swan boat in the lagoon and more.
See it for yourself here:
"I Am a Rider" is due out on Sept. 7 and is from Schoepp's latest record, "May Day," latest album May Day, which the San Francisco Examiner called, "Easily one of the best albums of the year,” and Rolling Stone France described as a, “Charming 100% Americana opus.”
Born in Brooklyn, N.Y., where he lived until he was 17, Bobby received his BA-Mass Communications from UWM in 1989 and has lived in Walker's Point, Bay View, Enderis Park, South Milwaukee and on the East Side.
He has published three non-fiction books in Italy – including one about an event in Milwaukee history, which was published in the U.S. in autumn 2010. Four more books, all about Milwaukee, have been published by The History Press.
With his most recent band, The Yell Leaders, Bobby released four LPs and had a songs featured in episodes of TV's "Party of Five" and "Dawson's Creek," and films in Japan, South America and the U.S. The Yell Leaders were named the best unsigned band in their region by VH-1 as part of its Rock Across America 1998 Tour. Most recently, the band contributed tracks to a UK vinyl/CD tribute to the Redskins and collaborated on a track with Italian novelist Enrico Remmert.
He's produced three installments of the "OMCD" series of local music compilations for OnMilwaukee.com and in 2007 produced a CD of Italian music and poetry.
In 2005, he was awarded the City of Asti's (Italy) Journalism Prize for his work focusing on that area. He has also won awards from the Milwaukee Press Club.
He can be heard weekly on 88Nine Radio Milwaukee talking about his "Urban Spelunking" series of stories.