By Sid McCain Special to Published Apr 15, 2014 at 12:16 PM

It's spring according to the Farmer's Almanac, but you wouldn't fully know it. Sure we've had a tiny taste here and there. I've seen folks out in shorts when we hit highs in the 50s, but then Mother Nature can be cruel and we sink right back to the 30s and 40s. I can't help but think my husband hoodwinked me when he moved us here in June.

June in Milwaukee. Farmers markets, volleyball on the lakefront, everyone is in a fantastic mood. You want to go out and explore, find out what the word is on the street and it kills you to come back inside. 

When we move here, we immediately fell in love with the South Shore Farmers Market.  The bleary eyed Sven's boys serving coffee, the breakfast burritos and Nye's Big Sky – whose breakfast sandwiches are insanely delicious and all made from humanely raised animals. Whenever I hear "humanely raised" I think of personal masseuses going from cow to cow and asking, "where does it hurt ... does that feel better?"

Summer in Milwaukee also brings parade season. Who doesn't love a parade?  Every weekend I would scout out who was marching where.  Fish Day in Port Washington had the best marching band by far – they were imports from Chicago, is that cheating? And my lovely neighborhood has the South Shore Frolics. Last year we not only had Fox 6's man about town Chip Brewster, but we also had Mayor Tom Barrett riding proudly.  We are big time.  I can't wait to see what local celebrities show up this year.

So, for now we'll hold onto our memories of last summer and look forward to this one while we keep our parkas and mittens close, our sunblock unopened and our dreams focused on what will be. That is corn on the cob, fresh tomatoes, and all the goodies yet to come.

Sid McCain Special to

Sid McCain began her career as a publicist working for Susan Blond.  

Over the years, she worked with most of the majors – Columbia, Capitol and Arista.  Sid spearheaded media campaigns for everyone from Iggy Pop to Coldplay.  As head of publicity for Richard Branson’s V2 records she was given the opportunity to manage V2 Records Canada, home to The White Stripes, Moby and Elbow.

Once V2 records closed its doors she found a new home at EMI Label Services in Canada and was then brought back to the New York. Her experience made her a natural to seek out label and artist opportunities for EMI Label Services/Caroline Distribution.