By Molly Snyder Senior Writer Published Feb 17, 2017 at 7:03 PM

As a consumer who has purchased cases of Charles Shaw "Three Buck Chuck" wine from Trader Joe’s, I was certainly willing to give a couple of bottles of Winking Owl – available only at Aldi for a mere $2.89 – a taste test. And since Saturday is National Wine Day, here’s my "two cents" on the bargain vino.

I was skeptical at first because the wine is made by Gallo, which is one of my least favorite cheap wines – second only to Boone’s Farm. Both were repeat culprits in sloshy high school drinking experiences and even their labels make me wince. (And, simultaneously, crave Duran Duran songs.)

Conversely, Winking Owl's label is very appealing. In fact, it's possibly the most adorable wine label I've ever seen. And that's important to those of us who don't have bathtubs of knowledge when it comes to wine. We pick by price, recommendation, intuition and the label.

I bought a few bottles of Winking Owl wine: chardonnay, merlot and shiraz. There’s also a cab sav and a pinot grigio. Like Charles Shaw wine, I found all three of them to be a very drinkable. They were also a little watery, but The Shiraz – which was particularly good – had the most body.

I would certainly buy Winking Owl again, but before I do, I must get to the bottom of my latest burning question: do owls wink?


Molly Snyder started writing and publishing her work at the age 10, when her community newspaper printed her poem, "The Unicorn.” Since then, she's expanded beyond the subject of mythical creatures and written in many different mediums but, nearest and dearest to her heart, thousands of articles for OnMilwaukee.

Molly is a regular contributor to FOX6 News and numerous radio stations as well as the co-host of "Dandelions: A Podcast For Women.” She's received five Milwaukee Press Club Awards, served as the Pfister Narrator and is the Wisconsin State Fair’s Celebrity Cream Puff Eating Champion of 2019.