Just weeks into his new job, Marty Brooks, president of the Wisconsin Center District (WCD), sat down with Wisconsin Center board member and OnMilwaukee president Jeff Sherman to discuss the opportunity, the district’s three venues – Miller High Life Theatre, Convention Center and UW-Milwaukee Panther Arena – minor league hockey, Milwaukee, the district’s ownership of the new Milwaukee Bucks arena (the Bucks will run under a 30-year lease) and much more.
The Wisconsin Center District board hired Brooks at an opportune time for the public entity, funded by revenue from its facilities and hospitality-related sales taxes.
Brooks began Jan. 22, after serving as senior vice president and general manager of the America’s Center Complex in St. Louis, which includes a convention hall and the stadium where the St. Louis Rams used to play.
Milwaukee is new to Brooks and his family, but he is a veteran of the tourism, event and concert industries. Enjoy this Milwaukee Talks with Marty Brooks.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.