All week long we will be featuring holiday recipes, local gift guides and more during "Home for the Holidays Week" brought to you by Sendik's Food Market. Your trusted, local grocer.
Every day, it's "crunch time" for the chip-makers at the Sendikâ€™s in Mequon whose job is to make enough homemade potato chips to stock all of the Sendikâ€™s stores.
The process is fairly simple and fun to watch. Sendikâ€™s uses triple-washed fresh potatoes that are primarily from Wisconsin and load them into a machine, where they are sliced and fried in peanut oil. The skin is left on the potatoes to increase flavor and nutrients.
After the brief slicing and frying process, the chips fall off a conveyor belt into a bowl, where they cool off for an hour. They are then seasoned, unless they are the "naked" flavor, which does not have any ingredients other than potatoes and oil.
Other flavors of Sendikâ€™s chips include sweet potato, sea salt, white cheddar, ranch, BBQ, salt and vinegar, jalapeno, mustard, butter and chocolate marshmallow.
The bags are $5.99 for sweet potato and $4.99 for the other flavors.
"We guarantee fresh potato chips, every day," says marketing director Nick Bandoch.
If you like potato chips (um, duh) and "how things are made"-type videos, check this one out on Sendik's chip-making process: