I'm bringing Crocs back. And you're gonna like them. Guaranteed.
Chances are that you're familiar with Crocs. The company's original "foam clog" shoe was introduced in 2002. Since then, the Colorado-based company has expanded its product lines and grown its brand. Many love them (especially nurses and hospital staff), others hate them. Time called them one of the "World's Worst Inventions." Even our very Molly Snyder called for their death.
But, I'm bringing them "back." Back into the fold of fashion. Well, at least into my fashion fold. And early results are promising.
Of course I'm not sure Crocs need to be brought "back" since the brand is still very popular. But, they need repositioning and since Crocs has done a fine job of launching several new products I'm merely helping the cause. My Crocs, though, are truly not the Crocs that you've known. They're good looking and stylish.
Look at photos above. They're cool, comfortable and perfect for summer. They're great with jeans or shorts. There's also a fun factor when people ask you about them. Upon the answer, "they are Crocs," you usually get a "wow" or a "yuck." Nothing in between. It's funny.
Hat tip to a good friend in Boulder for the inspiration to buy them and kudos to Crocs for making shoes that fit guys like me. Try a pair. You'll love 'em and I guarantee you'll get reactions. Grab a coupon here.
A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.
He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.
Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts. He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.
He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.
He also thinks you should read OnMilwaukee each and every day.