By Matt Mueller Culture Editor Published Jul 20, 2023 at 3:01 PM Photography: Ty Helbach

The Great Milwaukee Summer is HERE! Your guide to what you'll be doing, where you'll be drinking, who you'll be hearing and how you'll be getting a sweet tan this summer is on OnMilwaukee. The Great Milwaukee Summer guide is brought to you by Educators Credit Union and Harley-Davidson Museum

Hey, remember that massive Harley-Davidson festival last weekend that drew record numbers of people from across the globe to the city? That hosted enormous all-star concerts with flying motorcycles and rock 'n' roll hall of famers roaring almost as loud as the parades of motorcycles? That celebrated the past, present and future of an iconic American brand, with its heart right in Brew City? Yeah, we should do that again, right? 

Yeah, we thought yes – and so did Harley-Davidson, apparently, as the company announced this week that the Harley Homecoming Festival will return next year as the summer rally becomes an annual event for the motorcycle brand. 

The second annual Harley Homecoming Festival will take place next year in Milwaukee on July 25-28. Unsurprisingly, additional details – such as locations beyond Harley-Davidson hubs or its headline performers – have yet to be finalized or announced. However, according to FOX 6, next year's edition will showcase a tribute to the iconic Willie G. Davidson, grandson of one of the founders and the chief styling officer for the brand for almost a half-century. FOX 6 also reports that, while the festival will become an annual event, its most extravagant renditions will come every five years for the brand's notable anniversaries. 

As for the Harley Homecoming Festival's debut this past weekend, the company announced 80,000 attendees came to Veterans Park for the event's two high-profile performance days on the lakefront, while 130,000 fans dropped by the H-D Museum across the festival's four-day run and 7,000 motorcycles joined in on the event-capping parade on Sunday. 

For more info on future Harley Homecoming Festivals and next year's 121st anniversary, stay tuned to Harley-Davidson's website. And as for this past 120th anniversary, relive some of the highlights with our photo recaps and our review of last Saturday's foo-nomenal Foo Fighters concert

Matt Mueller Culture Editor

As much as it is a gigantic cliché to say that one has always had a passion for film, Matt Mueller has always had a passion for film. Whether it was bringing in the latest movie reviews for his first grade show-and-tell or writing film reviews for the St. Norbert College Times as a high school student, Matt is way too obsessed with movies for his own good.

When he's not writing about the latest blockbuster or talking much too glowingly about "Piranha 3D," Matt can probably be found watching literally any sport (minus cricket) or working at - get this - a local movie theater. Or watching a movie. Yeah, he's probably watching a movie.